Ralph Lauren Big Pony
Online campaign for Ralph Laurens new line of fragrances, Big Pony. Featuring a online video editor, allowing the users to do their on take on the Big Pony tv commercial.
Developent by me and Holger Storm.
00 Project
Kasper Kujipers and I contributed to the project with a motionpiece for the dvd and the touring exhibition. We did a generative animation in Open Frameworks.
“One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit 00 aims to change the way in which we engage, perceive and experience creativity. Realized annually as a book, the project aims to celebrate and preserve the thoughts and works of emerging artists.
Befitting 00′s inaugural issue, the German artist Robert Knoke has been described as a true artist that changes the very nature of things. Knoke’s large scale drawings have documented visionaires such as Patti Smith, Rick Owens and Terence Koh. With essays and interviews by Casey Spooner, Tim Goosens and Julia Meier, 00 Volume 01, Black Material is a study of materiality, process and abstraction.
Your Majesty co-curated the project, focusing mainly on the DVD aspect and we built the WordPress driven website to promote the events and the product.”
- Description from Your-Majesty.com
Processing Experiment
Snirklar
Special offers for Urban Daddy members, developed togheter with Kasper Kujipers with Creative Direction from James Widegren.
Urban Daddy Perks
“We start from the premise that there’s a lot of noise out there when it comes to your city—poor recommendations, shills, plants, promoters, liars, enemies, and exes. Our goal is to be your friend. The kind of friend who knows everyone—the maitre d’s at all the right restaurants, the bouncers at all the right clubs, the addresses of all the great parties. And the kind of guy who lives to share the wealth. And that’s what UD does—once a day we’ll send you a short and quick email with the latest piece of need-to-know information on underground opium dens turned cocktail lounges, brilliant advice from supermodels and how to spend a night at the Guggenheim.”
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